-
Create solutions that bring maximum success and value under our expert product management guidanceEnsure your product idea viability and get the right market and development strategies to succeedGet a product that directly addresses your customer needs and matches the goals of your businessBring your customers an exceptional user experience and make your product stand out with our designGet designs that amplify your product features with clear, intuitive, and sales-boosting user experienceNurture customer loyalty, boost sales, and expand your market presence with a stand-out mobile appGet higher customer satisfaction, more conversions, and better competitiveness with our UX auditCreate a custom software solution to unlimit your business capabilitiesStart and grow your startup fast or effectively renovate your existing solution with our RoR expertsExtend your product line quicker and cheaper by creating a secure, reliable, and flexible API solutionGet expert technical assistance in building real-time React-based web applications and SPAsBuild a high-performing web application with our Vue.js development company.Create robust native or cross-platform mobile apps for your business with our expert assistanceGet native-like mobile apps for both Android and iOS using the best cross-platform technologiesCreate native iOS, iPadOS, and tvOS applications to cover any of the desired Apple user segmentsCreate 99.9% crash-free native Android applications for any available device and screen typesEnsure the top quality and bug-free performance of your products by fixing all issues at early stagesConsult our experts to build an efficient quality assurance strategy for your productEnable full lifecycle software testing services to detect and fix all product issues at the earliest stageReveal all non-typical performance, security, and usability issues with our manual QA servicesBoost your overall software development velocity with our robust automation testing solutionEnsure the usability, security, performance, compliance, and compatibility of your web appsProvide your customers with mobile apps free from any usability, security, and performance issuesUse our functional testing services to ensure every product feature works as expected in all scenarios.Ensure a seamless user experience across all digital environments with our compatibility testing servicesMake technologies work for your business growth and choose the right ones to achieve specific goalsImprove app performance, setup continuous delivery, cut infrastructure costs with our DevOps servicesKeep your product stably up, running and get timely feature upgrades with our maintenance servicesClean your software from code issues and uncover possible improvements to boost its performanceEnsure security of your healthcare products and achieve HIPAA compliance with our expert assistance
-
Multi-Vendor Marketplace Online Store Custom Marketplace Telemedicine Software Chat App Custom Booking System Video Conferencing For Enterprise For StartupsBuild a custom multi-vendor marketplace fast and cost-efficiently using our MarketAge solutionLaunch a custom B2B marketplace for any type of products with MarketAgeLaunch a unique, custom-functional B2C marketplace at minimum effort with MarketAge white-lable productReduce costs to build an easy-to-use and reliable C2C marketplace using our MarketAge solutionCreate an online store with unique design and features at minimal cost using our MarketAge solutionGet a unique, scalable, and cost-effective online marketplace with minimum time to marketGet a cost-efficient, HIPAA-compliant telemedicine solution tailored to your facility's requirementsGet a customizable chat solution to connect users across multiple apps and platformsImprove your business operations and expand to new markets with our appointment booking solutionAdjust our video conferencing solution for your business needsScale, automate, and improve business processes in your enterprise with our custom software solutionsTurn your startup ideas into viable, value-driven, and commercially successful software solutions
-
Streamline and scale your e-commerce business with a custom platform tailored to your product segmentsAutomate, scale, secure your financial business or launch innovative Fintech products with our helpCut paperwork, lower operating costs, and expand yout market with a custom e-learning platformUpgrade your workflow, enter e-health market, and increase marketability with the right custom software
-
Discover our software engineering culture, what principles we follow to make our clients succeedOur BA office helps clients choose the right development strategy and get maximum value at minimum riskFind out how we manage development risks, ensure on-time delivery, and prevent budget overrunsWe create clear, intuitive, and functional designs to solve specific business problems of our clientsSee what techniques and principles we follow to engineer top-tier software products at RubyGarageSee how our QA office ensures zero usability and functional issues in every product we deliver to clientsDiscover more of RubyGarage’s culture, values, and strengthsDevelop your product in a clear workflow aimed to save your time and budget and boost the qualityJoin our team to build a successful career in software development. See open positions at RubyGarage
- Case Studies
- Blog
3 Types of Real Estate Software You Can Capitalize On
Savvy real estate business owners know that real estate software programs can automate routine tasks and manage the entire deal cycle from the initial request through matching listings to negotiations and closing.
Forty-eight percent of real estate firms, however, find it difficult to keep up with modern technologies and struggle to choose the right software to get ahead.
This is why we’ve selected three types of real estate management software programs that you’ll never want to stop using. Check out their functionalities to find the perfect fit for your business. We’ll start with software that automates customer relationship management (CRM software).
Real estate CRM software
Since the client is the most important participant of any property deal, maintaining strong relationships with clients is the number one priority for real estate agents and property managers. You can use customer relationship management software both as a communication tool and a marketing tool for your business. CRM software helps agents and managers handle client relationships.
Core features of real estate CRM software include:
- Managing contact data ‒ Using a CRM, you can store important contact information such as names, phone numbers, home addresses, and email addresses in one place. You can also track, edit, search, and cross-reference this data across fields.
- Handling purchase and sales information ‒ With a CRM, you can easily keep track of your clients’ purchases, sales, and preferences. You can leverage this information to discover trends in your local market.
- Lead generation ‒ CRM software provides information about housing inventory, referrals, and prospective sales and purchases. Real estate professionals can use this data to run lead generation programs.
- Contract and transaction management ‒ CRM solutions let you upload contracts and share access to them with individuals who are party to transactions. In addition, they let you manage deadlines for transactions.
- Follow-up system ‒ The client database in a CRM offers ample opportunities. Once you log into your CRM, you can see all of your clients and how they prefer to be contacted: by phone, email, or on social media. This way you can direct your follow-up efforts in the right direction.

Many companies create management solutions for the complete customer relationship lifecycle. Among the most popular are Zoho CRM, Pipedrive, and Propertybase.
Zoho provides online customer relationship management software that helps agents manage contacts, segment customers, run email marketing and lead generation campaigns, and track referrals. Although many users admit that Zoho CRM is easy to use, some say that the reporting engine leaves a lot to be desired: only the most trivial filters are available.
Pipedrive software is based on the sales pipeline management methodology, where pipelines display properties and contacts according to their stages in the sales process. All you need to do is drag and drop deals in the pipeline view. In Pipedrive, you can find a lot of filters, encrypted data backups, secure hosting, and hundreds of integrations (Yesware for marketing analytics, RightSignature, MailChimp, Google Maps, etc.)

Propertybase is a real estate CRM built on the Salesforce platform. With Propertybase, agents can track comparables in their own databases, manage deals, use rich analytic tools, and forecast commissions. Propertybase also offers a host of add-ons and applications. For instance, you can integrate with Geopointe to plan your day and get to the right locations on time.
Real estate management software
Real estate property management software helps real estate managers automate and track back-office operations, property-related operations, and finances. When it comes to property management software, look for the following features:
- Accounting and budgeting ‒ Property management software allows you to implement efficient bookkeeping workflows and handle check writing, bank reconciliations, financial reporting, and fixed asset depreciation.
- Maintenance management ‒ Using property management software, you can coordinate and control the work of both your staff and outside vendors. Advanced scheduling features can help you optimize availability of labor and equipment to increase overall performance.
- Rent payment processing ‒ Property management software lets property managers collect rent from tenants in a timely and effective manner. Many solutions support online payments and even enable managers to accept electronic (ACH) payments.
- Tenant management ‒ Property management solutions allow you to create a tenant database with contact information, payment and service history, renewals, and rent schedules. Most property management software is equipped with tenant screening functionality so you can get useful insights on credit data and criminal history records to find the most desirable tenants.
- Property tracking ‒ With property management software you can easily track property assets and values, look through vacancies and property descriptions, and check tenant histories.
- Investment management ‒ Property management solutions include tracking existing investments, handling disbursements, and even identifying prospective investors.
- Document management ‒ Real estate management software helps you manage essential documents: insurance, lease agreements, 1099s, official notices, and others.
- Additional features ‒ Property management solutions include a range of additional functionalities, namely notifications and alerts (e.g. for overdue rent), integration with internet listing services, reporting, and analytics.

The leaders in the property management software market are Buildium, Turbo Tenant, and ResMan. Buildium is a web-based property management solution offering automated features such as rent and late fee reminders, tenant lease tracking, and on-demand reports. Buildium integrates with Zillow, Trulia, Craigslist, and other free marketing websites and meets the needs of residential and association properties.
Turbo Tenant is free property management software for property managers to market rental properties, get credit reports and perform criminal background checks on tenants, and collect rent payments online. Turbo Tenant aims to make rental leasing simple and painless.
ResMan is cloud-based property management software designed for multi-family properties. It helps property managers handle finances (billing, invoicing, expenses, and taxes), calculate late fees, track rent and vacancies, and process payments. Additionally, ResMan provides owner and tenant portals.
Augmented and virtual reality software
Augmented and virtual reality technologies are seeping into our everyday lives. We’ve already seen Pokemon jumping around on our sidewalks and in our parks. Now, these technologies are taking on the real estate market.
Augmented reality (AR) and virtual reality (VR) are gaining traction with real estate professionals because they can deliver unique experiences and perspectives to potential buyers. AR and VR tools offer computer-enhanced virtual tours of properties and let customers virtually see the home before purchasing.
The main features of AR/VR software include:
- 3D product visualization ‒ Using reality technologies, agents can showcase the entire infrastructure of a residential complex in 3D interactive models. These models are much like holograms, only the client can modify features of the home such as paint color and try out different pieces of furniture. 3D modeling allows buyers to even look at properties that are under development.
- Drag-and-drop object upload ‒ With AR/VR tools, agents can upload photos of sections of property and organize them to give homebuyers the best viewing option.
- Object recognition ‒ Prospective buyers only need to point their smartphones at a building or street to view information about properties for sale. Buyers can also get insights about local kindergartens, schools, hospitals, grocery stores, and malls, and get directions to them via Google Maps.

Augmented and virtual reality technologies open new marketing and advertising possibilities for the real estate market.
- Interactive advertisements by printing catalogs and billboards сombined with augmented reality apps
- Using geotags to locate properties for sale in the real world so that buyers can easily discover them
- Animating call-to-action buttons such as get in touch
- Engaging more clients thanks to wide coverage with apps on the Google Play Store and Apple App Store
Do you want to know more uses of AR and VR in the real estate industry? We’ve recently published an article devoted to this theme.
If you still think that your real estate agency doesn’t need an AR or VR upgrade, think twice. Seventy-one percent of customers say they would buy from a vendor more often if they used augmented reality to show property, and 77 percent of customers want to use augmented reality to see product differences such as color and style. This is what the future looks like.
Software to meet real estate needs
If you want to improve your client engagement and arrange automatic marketing campaigns, choose real estate CRM software. If you want to let clients visualize your products and services, adopt AR and VR solutions. And, of course, you can always combine these options.
Do you have any ideas for how to optimize your real estate business with software? Contact us and we’ll help you realize your vision.


Subscribe via email and know it all first!