Web design company

In product design, every detail matters. RubyGarage is a research-driven web design company that puts each detail in its place. Our approach is oriented towards thorough research and ongoing testing to produce delightful experience and appealing interfaces.
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We’re a web design company that makes your product stand out

In a world where companies compete for customer loyalty, it’s essential to create a product that can solve a user’s problem better than the competition. RubyGarage is a web design company that helps you create products that make a difference for users.

How? We take a research-driven approach to product design. This lets us understand your business idea and explore the best ways to realize it. Through user experience research and testing, we get a 360-degree view of your users’ problems so we can come up with the best solution.

Research-driven design results in the right product decisions

Our product design approach lets us provide you with insights about your product and your users. Here’s what research-driven design means to us as a professional web design company.

UX design is an exploration

We extensively research the problem you’re striving to solve. We examine your competitors and the market. And most importantly, we analyze user feedback. We listen to your users all the time. Permanent exploration helps us detect what needs improvement and make changes early on. This saves you time and money in the long run.

We design journeys, not screens

Before drawing screens, we create user flows. These flows, or journeys, show pain points, expectations, and goals that users want to achieve with your product. All this data helps us provide relevant user experiences and consistent design across all devices that a user interacts with. Our goal is to delight your users so they return to your product.

Good design is invisible

Design is a language. Good design should be understandable to all. We create experiences that don’t require sophisticated onboarding. Apple’s Human Interface Guidelines and Google’s Material Design Guidelines help us do that. We stick to best practices of user experience and user interface design to create intuitive user interactions.

Design goes with technology

Design and technology have a common goal: to create a great experience for the end user. RubyGarage is a web design and development company where web designers and software engineers work as one team – and are located in one office. This collaboration results in amazing products that give our clients the best of both worlds.

See our product design portfolio

Here are just some of the projects we’ve implemented within our walls.

SaaS software for retail marketers

Shopperations is SaaS software that helps shoppers and retail marketers efficiently organize their workflows. We implemented an intuitive UX design to make all features and statistics easily accessible to and manageable for users.

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A social voting app for validating business ideas

Vootex is a social voting application that allows companies to verify their ideas before releasing products. We designed the entire product concept and implemented an interactive UI/UX for clear data visualizations and convenient statistics overview and management.

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A UK-based fashion marketplace

MilanStyle is an ecommerce platform that combines the online stores of world-famous clothing and accessories designers. We conducted a UX review to improve the customer shopping experience, redesigned existing pages and added new features to increase responsiveness and re-engage customers, and expanded the platform’s customer base by migrating to AWS.

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How we design products

Research, competitor analysis, ideation, and user testing are some of the most important steps of our product design process. Here’s how we create great solutions that solve real problems.

  1. What is it?

    Defining the product vision

  2. What is it?

    Learning about the audience and identifying users’ needs

    What you get:

    • Competitive analysis report
    • Personas
    • Storyboards
    • Customer journey map
  3. What is it?

    Generating design ideas

    What you get:

    • List of proposals and best solutions
    • User flow diagram
  4. What is it?

    Turning ideas into concrete examples

    What you get:

    • Sitemaps
    • Wireframes
    • Pixel-perfect prototype
    • Style guide and specifications
  5. What is it?

    Evaluating the design

    What you get:

    • Usability report
    • Analytics report

We love working with product owners

Working alongside product owners, entrepreneurs, and industry pioneers is what we love. We collaborate with our clients and their end users at every step. We work closely with our clients, from setting project goals to creating a concept and eventually seeing the product grow. Here’s what our clients say about working with our custom web design company.

Why team up with RubyGarage as your web design company?

We’ve talked about our constant exploration and focus on business goals. But why exactly should you trust your product design to us? Here are a few good reasons to give it a go:

  • Full-stack team

    With RubyGarage, you get more than web design services. We’re a full-stack team with the goal of bringing to life a product that will delight your users.

  • Seamless UX

    We focus on delivering user experiences that are understandable, consistent, and enjoyable.

  • Appealing UI

    We create designs that attract and engage your users, turning them into loyal customers.

Teamwork makes dreamwork

Our product design team includes business analysts and multidisciplinary web designers with expertise in multiple areas. Together, they work closely with you to uncover your business requirements, expectations, and needs.

Additionally, RubyGarage is a full-stack web design and development company that’s ready not just to offer you a design solution but also to bring it to life and support you in launching your product.

Explore our design services

Whether you’re looking to design a product from scratch, design a mobile app, or review your UX and revamp your existing product, we’re your one-stop shop. Choose the service that suits you best.

  • Web design services

    We create web designs for products including marketplaces, online stores, and custom enterprise software. If this is what you’re looking for, read more about our web design services here.

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  • Mobile design services

    Find out more about our mobile design services for iOS and Android. We create designs for mobile apps in various industries, from ecommerce and travel to healthcare, FinTech, and automotive.

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  • UX Audit

    See how we conduct UX audits for existing products to detect what can be improved and help our clients reach their business goals. As a result, our clients get reports with suggested improvements.

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  • Web development services

    RubyGarage is a full-stack product design and development team. Along with design services, we build custom web applications for numerous industries. Check out our web development services.

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Ready to design a product together?

Our Advantages

  1. check icon Free & non-binding offer
  2. check icon 13+ years in the development and service design market
  3. check icon 160+ released projects
  4. check icon 150+ In-house specialists
  5. check icon Needs analysis instead of sales talk
  6. check icon Valuable suggestions from experts in the field for your project


Harju maakond, Tallinn, Lasnamäe linnaosa, Paepargi tn 47-9, Estonia, 11417
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