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Create solutions that bring maximum success and value under our expert product management guidanceEnsure your product idea viability and get the right market and development strategies to succeedGet a product that directly addresses your customer needs and matches the goals of your businessBring your customers an exceptional user experience and make your product stand out with our designGet designs that amplify your product features with clear, intuitive, and sales-boosting user experienceNurture customer loyalty, boost sales, and expand your market presence with a stand-out mobile appGet higher customer satisfaction, more conversions, and better competitiveness with our UX auditCreate a custom software solution to unlimit your business capabilitiesStart and grow your startup fast or effectively renovate your existing solution with our RoR expertsExtend your product line quicker and cheaper by creating a secure, reliable, and flexible API solutionGet expert technical assistance in building real-time React-based web applications and SPAsBuild a high-performing web application with our Vue.js development company.Create robust native or cross-platform mobile apps for your business with our expert assistanceGet native-like mobile apps for both Android and iOS using the best cross-platform technologiesCreate native iOS, iPadOS, and tvOS applications to cover any of the desired Apple user segmentsCreate 99.9% crash-free native Android applications for any available device and screen typesEnsure the top quality and bug-free performance of your products by fixing all issues at early stagesConsult our experts to build an efficient quality assurance strategy for your productEnable full lifecycle software testing services to detect and fix all product issues at the earliest stageReveal all non-typical performance, security, and usability issues with our manual QA servicesBoost your overall software development velocity with our robust automation testing solutionEnsure the usability, security, performance, compliance, and compatibility of your web appsProvide your customers with mobile apps free from any usability, security, and performance issuesUse our functional testing services to ensure every product feature works as expected in all scenarios.Ensure a seamless user experience across all digital environments with our compatibility testing servicesMake technologies work for your business growth and choose the right ones to achieve specific goalsImprove app performance, setup continuous delivery, cut infrastructure costs with our DevOps servicesKeep your product stably up, running and get timely feature upgrades with our maintenance servicesClean your software from code issues and uncover possible improvements to boost its performanceEnsure security of your healthcare products and achieve HIPAA compliance with our expert assistance
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Multi-Vendor Marketplace Online Store Custom Marketplace Telemedicine Software Chat App Custom Booking System Video Conferencing For Enterprise For StartupsBuild a custom multi-vendor marketplace fast and cost-efficiently using our MarketAge solutionLaunch a custom B2B marketplace for any type of products with MarketAgeLaunch a unique, custom-functional B2C marketplace at minimum effort with MarketAge white-lable productReduce costs to build an easy-to-use and reliable C2C marketplace using our MarketAge solutionCreate an online store with unique design and features at minimal cost using our MarketAge solutionGet a unique, scalable, and cost-effective online marketplace with minimum time to marketGet a cost-efficient, HIPAA-compliant telemedicine solution tailored to your facility's requirementsGet a customizable chat solution to connect users across multiple apps and platformsImprove your business operations and expand to new markets with our appointment booking solutionAdjust our video conferencing solution for your business needsScale, automate, and improve business processes in your enterprise with our custom software solutionsTurn your startup ideas into viable, value-driven, and commercially successful software solutions
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Streamline and scale your e-commerce business with a custom platform tailored to your product segmentsAutomate, scale, secure your financial business or launch innovative Fintech products with our helpCut paperwork, lower operating costs, and expand yout market with a custom e-learning platformUpgrade your workflow, enter e-health market, and increase marketability with the right custom software
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Discover our software engineering culture, what principles we follow to make our clients succeedOur BA office helps clients choose the right development strategy and get maximum value at minimum riskFind out how we manage development risks, ensure on-time delivery, and prevent budget overrunsWe create clear, intuitive, and functional designs to solve specific business problems of our clientsSee what techniques and principles we follow to engineer top-tier software products at RubyGarageSee how our QA office ensures zero usability and functional issues in every product we deliver to clientsDiscover more of RubyGarage’s culture, values, and strengthsDevelop your product in a clear workflow aimed to save your time and budget and boost the qualityJoin our team to build a successful career in software development. See open positions at RubyGarage
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Web Design Process at RubyGarage in 4 Simple Steps
To design websites your users will love, it’s essential to know what every phase of web design entails. A properly structured web design process can not only help you create intuitive products but can improve collaboration between you and your design team. In this blog post, we take you behind the scenes to see the web design process at RubyGarage.
So, web design process at RubyGarage includes four major phases: project discovery, ideation and information architecture, user interface design, and testing and evaluation after launch. Let’s go deeper into what each phase includes and what deliverables you’ll get.
Phase 1: Project Discovery
Project Discovery starts with defining the project. At this phase, our design team and business analyst conduct a kick-off meeting and other activities to find existing problems and solutions in your particular niche or industry, define your product’s unique value proposition, and learn about your customer segments. Based on this information, our business analyst creates a Lean Canvas to validate your business idea and avoid risks.
Evaluating a business idea is vital both for a business owner and development team. It allows to get a full vision of a startup idea, create proper design and development strategies, and deliver a product the market really needs.
At this phase, we also conduct competitor analysis to find any basic and desirable features for your product. Data gathered during this phase helps us set project goals and define the project strategy. After that, our team proceeds to the Design Discovery stage.
Design Discovery is a service that helps businesses and the design team clearly define project requirements and major technological drivers to achieve particular business goals. The main goal of the Design Discovery stage is to establish key project priorities that will guide the team through the entire design and development life cycle. Design Discovery usually involves the product owner, UX lead, business analyst, and technical lead.
At RubyGarage, we believe that the perfect product design can’t be achieved without preliminary research. That’s why we pay a lot of attention to Design Discovery. We start this process with this stage, getting a deep understanding of your business idea, values, and goals. We conduct a series of workshops within our team to define the main project requirements and create a project plan based on business goals and needs. After we’ve approved a project plan and other documentation with all stakeholders, our team moves to the Analysis & Research stage. At this stage, our business analyst together with a UX designer take the following actions to ensure your product is viable and has a competitive advantage:
- Analyze project requirements
- Define the target audience
- Analyze the market and competitors
- Conduct UX research on competitors
- Research design best practices

Why is Design Discovery important?
You might have wondered why you can’t skip this stage and move directly to design. Poor design planning and choices can cost your business much more time and resources than conducting Design Discovery. This stage can prevent some drastic mistakes in the design of the product by:
- Helping you understand the core problem a design has to solve
- Aligning project goals and the needs of all stakeholders
- Facilitating development
- Building trust within the team
- Learning major risks and assumptions
A deep understanding of a project's goals is key to successful design and development. That's why Design Discovery is a must before deciding on product design solutions.
What do you get?
By conducting Design Discovery, you get the following deliverables:
- Established communication plan
- Defined value chain
- User personas
- Feature breakdown list
- Audit of existing functionality
Phase 2: Ideation, information architecture, and prototyping
What is it?
By this phase, designers are ready to generate ideas and turn them into prototypes. Based on our research findings, we generate as many design ideas as possible to decide on the best one.
After that, our UX designer creates an Information Architecture (IA). An IA efficiently defines the structure of the product. The main idea behind this process is to arrange product components so users can understand how to use the product at a glance. At this phase, we create navigation labels, build a site map, and define a clear taxonomy of design. Based on the site map, our designer creates wireframes and prototypes. Wireframes are visual guides that show the organization of a website or app pages. A prototype demonstrates the design of the product itself. Wireframes and prototypes are major components of any website, allowing you to see how it's organized and how it will function

Information Architecture is important since it makes complex products clear. Our actionable insights and recommendations at the IA stage help clients meet business and user needs and maintain product consistency.
Why is Information Architecture important?
The importance of Information Architecture can hardly be overstated. Proper IA helps you avoid navigation and usability issues and maintain product consistency. A properly structured and search engine optimized IA guarantees a product’s long-term success. Here are other benefits of IA for businesses:
- Better knowledge of the context of existing content
- Lower production costs due to increased content reusability
- Simplified web design processes
- More options to expand to new markets
What do you get?
You'll get the following deliverables from our Information Architecture service:
- Content inventory
- Recommended site map
- User flows
- Wireframes and prototype
Phase 3: User interface design
What is it?
User interface (UI) design is about creating visual components of a website. Solid UI design is not only about visual appeal; it also has a great impact on user acquisition and retention. Our UI design solutions establish your brand identity, making your product stand out. The process of UI design at RubyGarage looks like this:
- We start the UI design process by defining the visual direction and layout. Our UI/UX designer decides on a preliminary product structure and considers what guidelines to follow.
- After that, we conduct a series of interviews with you to establish a visual language according to your business needs.
- Based on this information, our designer will create mockups and any other graphics (icons, banners, illustrations, animations, etc.) required for the visual language. The UI designer will also create a reference guide and comprehensive style for the project, which allows us to increase the speed of development and maintain visual consistency.

Why is UI design important?
User interface design is important for any digital product since the UI draws visitors’ attention and keeps them engaged with your website or app. Besides being aesthetically pleasing, a great UI should be responsive and efficient.
If a product has an attractive interface, it has a much better chance to turn visitors into customers. At RubyGarage, we believe the perfect UI is a blend of information architecture, visual design, and interaction design.
What do you get?
At the UI design phase, we deliver the following:
- Moodboard
- Mockups for all resolutions
- Interactive prototypes
- UI assets (icons, banners, patterns)
- Illustrations
- Animation and interaction assets
- Design specification (style guide, UI kit)
Phase 4: Testing and evaluation
At the last phase of the web design process, we pay maximum attention to various tests. When the whole design of the product is ready, that means it’s time to make sure the product works as intended and properly.
At this phase, a UI/UX designer and QA specialist test the product to find any inconsistencies or bugs and provide feedback. In addition, we conduct user testing and gather data from these tests to learn how users interact with the product. If there are any inconsistencies in user behavior, we use this data to start new iterations and make the required fixes.

Summing up
Now you know what's under the hood of our outstanding design solutions. Our approach, with thorough preliminary research and continuous testing, allows us to build complex products that cover all business and user needs.
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