A Guide to Building an App Like Snapchat: Core Features, Costs, and Monetization
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- 7 min
- Jul 04, 2019
Snapchat is one of the biggest successes in the tech industry. The mobile app has taken the world by storm and is here to stay. Snapchat is more than just a funny selfie app. Due to its remarkable machine learning technology, it’s a leading social media network. It’s far ahead of even Instagram and Twitter.
In this article, we’ll look at:
- The feature set of a mobile app like Snapchat
- Marketing tips
- Monetization strategies for similar apps
- The development cost and business model for a Snapchat-like app
Let’s start with a brief overview of Snapchat.
What is Snapchat?
At first, the app was named Pictaboo. But founders Evan Spiegel and Bobby Murphy renamed it Snapchat in September 2011. Snapchat was a simple messaging app with the unique feature of making messages vanish in one to ten seconds.
Eventually, the app’s creators added many tremendous new features that allowed users to interact with each other more immersively. That’s how Snapchat became one of the most popular social media networks, with a constantly growing number of users.
Nowadays, Snapchat allows users to do more than just follow and chat with their friends. It provides news and entertainment, games, and the opportunity to add funny photo filters, lenses, and other effects and share the results with friends.
It’s important to note that from the very beginning, Snapchat demonstrated incredible progress, constantly improving its functionality and strengthening its market position. Take a look at Snapchat’s success:
Now it’s time to talk about how to make an app like Snapchat. Let’s define the essential functionality of a mobile app like Snapchat.
What are the core features of Snapchat?
To start using Snapchat, users have to sign up and enter their first and last names. After registering, users can create personal accounts where they can take photos, share them with friends, chat with others, and do much more.
After registering, users can add friends to interact with them. Snapchat allows users to add friends using phone numbers in their contacts list (if contacts are on Snapchat).
Snapchat has its own unique messaging system. At first glance, the messenger looks like others, but it has one distinguishing feature: self-destructing messages. A message disappears a few seconds after it’s read. This is one of the things that made Snapchat so popular.
This feature turns Snapchat into a phone alternative, allowing users to make audio and video calls. In addition, users can send audio and video notes to their friends just like usual snaps.
Stickers have become an integral part of modern communication. Snapchat provides different types of stickers:
- Recent stickers – These are the stickers users have used most recently.
- Recommended stickers – These stickers (timestamp, stickers for the day of the week or time of day) automatically appear when you open the sticker tool.
- Custom stickers – Stickers you create yourself
- Bitmoji stickers – Cartoon versions of users
- Emoji stickers – Standard emojis, found in the last sticker tab
A Story is a photo or video that’s visible to all of a user’s friends and that disappears after 24 hours.
Geofilters is one of the most popular graphics overlays, allowing users to mark their precise geographical location such as a city, event, or other destination.
Discover is a great way to see Stories from different editorial teams. In other words, these are sponsored stories from brands.
This feature allows users to add real-time effects to photos and videos with the use of face tracking technology. Lenses like rainbows are augmented reality elements users can add to a snap so it looks like it's part of the photo.
How do mobile apps like Snapchat make money?
We’ve just listed the core features for a mobile app like Snapchat. Now we’re ready to consider different ways to monetize a mobile app like Snapchat.
Global revenue of Snapchat in 2018 was $390 million, up from $30 million in 2016.
So why is Snapchat doing so well in such a competitive space? It’s mainly due to its many different revenue models. Let’s dig deeper to see how to make money with a mobile app like Snapchat:
Advertising. This is the bread and butter of Snapchat. The app shows 10-second full-screen video ads based on other snaps.
Sponsored lenses. This is one of the latest ad formats, where brands run their ads in the form of videos in the lense feed. For example, brands like Michael Kors and Taco Bell advertise on Snapchat by paying for their own customized lenses.
Partnership. This method of monetization can significantly benefit your customers and your business alike, especially if you create an integrated experience – as Snapchat and Shazam did. This partnership allows users to recognize music, engage with Shazam content, and send music as Snaps to their friends. Such a partnership provided Snapchat with more users and a great revenue source.
Sponsored geofilters. Through customized geofilters, brands can advertise their products on Snapchat. McDonald’s, for example, was the first brand that applied a branded geofilter that covered all its restaurants in the United States.
How does Snapchat profit from this feature? Snapchat charges for two things: the size of the area and the amount of time the geofilter is available.
A Business Model Canvas for a Snapchat-like mobile app
To get a better understanding of how Snapchat works and makes money, let’s take a look at a Business Model Canvas. The table below breaks down the business model into easily understood components:
How much does it cost to create a mobile app like Snapchat?
Let’s consider the cost of developing an MVP for a social mobile app like Snapchat for both iOS and Android from scratch.
- Business analysis - 225h
- Project management - 223h
- Frontend (iOS) - 513h
- Frontend (Android) - 519h
- Backend development - 681h
- Quality assurance - 163h
- UI/UX (iOS) - 297h
- UI/UX (Android) - 307h
Altogether, the development of a chat app like Snapchat from scratch for iOS platform requires 2,102 hours, and 2,118 hours for Android platform. Remember that these figures are approximate.
Now, let’s take a look at the average hourly rates of the development companies in different regions.
Using this information, we can calculate that the development of an app like Snapchat in Central and Western Europe will cost you about $90,386 for an iOS app and $91,074 for an Android app. In Ukraine, these apps will cost about $52,550 for an iOS app and $52,950 for an Android app. That's an estimate for a project developed from scratch.
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