This website uses cookies to better the user experience of its visitors. Where applicable, this website uses a cookie control system, allowing users to allow or disallow the use of cookies on their computer/device on their first visit to the website. This complies with recent legislative requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer/device. To learn more click Cookie Policy.

Privacy preference center

Cookies are small files saved to a user’s computer/device hard drive that track, save, and store information about the user’s interactions and website use. They allow a website, through its server, to provide users with a tailored experience within the site. Users are advised to take necessary steps within their web browser security settings to block all cookies from this website and its external serving vendors if they wish to deny the use and saving of cookies from this website to their computer’s/device’s hard drive. To learn more click Cookie Policy.

Manage consent preferences

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Cookies list
Name _rg_session
Provider rubygarage.org
Retention period 2 days
Type First party
Category Necessary
Description The website session cookie is set by the server to maintain the user's session state across different pages of the website. This cookie is essential for functionalities such as login persistence, ensuring a seamless and consistent user experience. The session cookie does not store personal data and is typically deleted when the browser is closed, enhancing privacy and security.
Name m
Provider m.stripe.com
Retention period 1 year 1 month
Type Third party
Category Necessary
Description The m cookie is set by Stripe and is used to help assess the risk associated with attempted transactions on the website. This cookie plays a critical role in fraud detection by identifying and analyzing patterns of behavior to distinguish between legitimate users and potentially fraudulent activity. It enhances the security of online transactions, ensuring that only authorized payments are processed while minimizing the risk of fraud.
Name __cf_bm
Provider .pipedrive.com
Retention period 1 hour
Type Third party
Category Necessary
Description The __cf_bm cookie is set by Cloudflare to support Cloudflare Bot Management. This cookie helps to identify and filter requests from bots, enhancing the security and performance of the website. By distinguishing between legitimate users and automated traffic, it ensures that the site remains protected from malicious bots and potential attacks. This functionality is crucial for maintaining the integrity and reliability of the site's operations.
Name _GRECAPTCHA
Provider .recaptcha.net
Retention period 6 months
Type Third party
Category Necessary
Description The _GRECAPTCHA cookie is set by Google reCAPTCHA to ensure that interactions with the website are from legitimate human users and not automated bots. This cookie helps protect forms, login pages, and other interactive elements from spam and abuse by analyzing user behavior. It is essential for the proper functioning of reCAPTCHA, providing a critical layer of security to maintain the integrity and reliability of the site's interactive features.
Name __cf_bm
Provider .calendly.com
Retention period 30 minutes
Type Third party
Category Necessary
Description The __cf_bm cookie is set by Cloudflare to distinguish between humans and bots. This cookie is beneficial for the website as it helps in making valid reports on the use of the website. By identifying and managing automated traffic, it ensures that analytics and performance metrics accurately reflect human user interactions, thereby enhancing site security and performance.
Name __cfruid
Provider .calendly.com
Retention period During session
Type Third party
Category Necessary
Description The __cfruid cookie is associated with websites using Cloudflare services. This cookie is used to identify trusted web traffic and enhance security. It helps Cloudflare manage and filter legitimate traffic from potentially harmful requests, thereby protecting the website from malicious activities such as DDoS attacks and ensuring reliable performance for genuine users.
Name OptanonConsent
Provider .calendly.com
Retention period 1 year
Type Third party
Category Necessary
Description The OptanonConsent cookie determines whether the visitor has accepted the cookie consent box, ensuring that the consent box will not be presented again upon re-entry to the site. This cookie helps maintain the user's consent preferences and compliance with privacy regulations by storing information about the categories of cookies the user has consented to and preventing unnecessary repetition of consent requests.
Name OptanonAlertBoxClosed
Provider .calendly.com
Retention period 1 year
Type Third party
Category Necessary
Description The OptanonAlertBoxClosed cookie is set after visitors have seen a cookie information notice and, in some cases, only when they actively close the notice. It ensures that the cookie consent message is not shown again to the user, enhancing the user experience by preventing repetitive notifications. This cookie helps manage user preferences and ensures compliance with privacy regulations by recording when the notice has been acknowledged.
Name referrer_user_id
Provider .calendly.com
Retention period 14 days
Type Third party
Category Necessary
Description The referrer_user_id cookie is set by Calendly to support the booking functionality on the website. This cookie helps track the source of referrals to the booking page, enabling Calendly to attribute bookings accurately and enhance the user experience by streamlining the scheduling process. It assists in managing user sessions and preferences during the booking workflow, ensuring efficient and reliable operation.
Name _calendly_session
Provider .calendly.com
Retention period 21 days
Type Third party
Category Necessary
Description The _calendly_session cookie is set by Calendly, a meeting scheduling tool, to enable the meeting scheduler to function within the website. This cookie facilitates the scheduling process by maintaining session information, allowing visitors to book meetings and add events to their calendars seamlessly. It ensures that the scheduling workflow operates smoothly, providing a consistent and reliable user experience.
Name _gat_UA-*
Provider rubygarage.org
Retention period 1 minute
Type First party
Category Analytics
Description The _gat_UA-* cookie is a pattern type cookie set by Google Analytics, where the pattern element in the name contains the unique identity number of the Google Analytics account or website it relates to. This cookie is a variation of the _gat cookie and is used to throttle the request rate, limiting the amount of data collected by Google Analytics on high traffic websites. It helps manage the volume of data recorded, ensuring efficient performance and accurate analytics reporting.
Name _ga
Provider rubygarage.org
Retention period 1 year 1 month 4 days
Type First party
Category Analytics
Description The _ga cookie is set by Google Analytics to calculate visitor, session, and campaign data for the site's analytics reports. It helps track how users interact with the website, providing insights into site usage and performance.
Name _ga_*
Provider rubygarage.org
Retention period 1 year 1 month 4 days
Type First party
Category Analytics
Description The _ga_* cookie is set by Google Analytics to store and count page views on the website. This cookie helps track the number of visits and interactions with the website, providing valuable data for performance and user behavior analysis. It belongs to the analytics category and plays a crucial role in generating detailed usage reports for site optimization.
Name _gid
Provider rubygarage.org
Retention period 1 day
Type First party
Category Analytics
Description The _gid cookie is set by Google Analytics to store information about how visitors use a website and to create an analytics report on the website's performance. This cookie collects data on visitor behavior, including pages visited, duration of the visit, and interactions with the website, helping site owners understand and improve user experience. It is part of the analytics category and typically expires after 24 hours.
Name _dc_gtm_UA-*
Provider rubygarage.org
Retention period 1 minute
Type First party
Category Analytics
Description The _dc_gtm_UA-* cookie is set by Google Analytics to help load the Google Analytics script tag via Google Tag Manager. This cookie facilitates the efficient loading of analytics tools, ensuring that data on user behavior and website performance is accurately collected and reported. It is categorized under analytics and assists in the seamless integration and functioning of Google Analytics on the website.

4 Key Principles of Agile Development Methodology

  • 36107 views
  • 6 minutes
Eugene L.

Eugene L.

Project Manager

Viktoria K.

Viktoria K.

Copywriter

Tags:

Share

A lean approach is the only way to effectively meet the uncertainty in rapidly changing markets. As we explained in our article A Lean Approach in Web Development, in software development terms this approach is favored by Agile methodologies.

Not so long ago, software development projects were implemented based on ‘traditional’ planning methods. Product owners (business directors, technical managers, or other employees responsible for a product within a company) plan how much time and effort the process of product creation should take. They would allocate additional resources for unforeseen circumstances, but in the case of unexpected changes, re-planning was required. This ‘traditional’ software development method is typically called the ‘waterfall’ method. The waterfall method was actually pretty effective, for a time, and had various advantages.

However, the more changes a projects underwent, the more resources were needed to implement them. In the 21st century, the modern world evolves so quickly — in terms of technologies, priorities, requirements, design trends etc. — that long-term planning for software products is effectively impossible while the waterfall method worked in the past, it can’t meet the challenges of the modern tech world.

So how can we respond to rapid changes in project requirements while at the same time to minimizing costs and development time?

Since the mid-1990s, a few approaches have been created to address this issue. A number of these approached turned out to have some common principles, which were later defined in The Agile Manifesto. The Agile Manifesto declares four fundamental principles of agile software development. However, these ideas are often interpreted incorrectly, so we’re going to address them briefly.

Agile Principle #1 – Respond to Changes, Don’t Follow a Plan

Agile Principle

When the product creation process is thoroughly planned (as in the waterfall approach), the overall progress of the project can be unclear midway through development. On the contrary, agile methods are focused on responding to changes, so a project’s progress must be clear to all team members at any given point in time.

To achieve clarity, agile methodologies suggest splitting tasks into short time frames. Known as ‘iterations’ in the software development process, these short time frames typically take one to four weeks, but encompass during that time all stages of the typical product development process: planning, gathering requirements, designing, coding, and testing. After each iteration, the team demonstrates the product to its owners and other stakeholders, and only then do they decide what to do during the next iteration.

This approach allows greater flexibility, the ability to quickly adapt to changes, and reduces the risk of product failure. Agile development doesn’t seek to do away with planning altogether, but rather to plan for the short-term and focus on implementing the most critical features first.

Agile Principle #2 – Collaborate with customers constantly

Markets change rapidly, and sometimes customers might not even know what solutions they will need tomorrow. That’s why it’s crucial to switch from our mode of thinking from predicting the future to adapting to the present.

Agile development Principle

An adaptive approach implies that teams should gather feedback from customers on a regular basis and adapt the product based on that feedback after each iteration. In practical terms, this lets you see what functionality users are actually looking for. Whether or not that corresponds to the product owner’s vision is another matter entirely. With an agile approach, software is developed in a way that allows it to be easily changed at any stage of the development process to meet the demands of customers and product owners.

Agile methodologies place customers in the center of the development process, forcing development teams to think of product functionality and design in terms of user stories (i.e. scenarios that users will follow to achieve a goal) and use cases (the ways users achieve goals using the product).

According to worldwide industry data, agile projects succeed twice as often as traditional projects. This can likely be attributed to the more satisfying experience for users, whose needs are addressed directly with agile development methodologies.

Agile Principle #3 – Build Working Software, not a Novel Explaining it

While documentation is still important in agile approaches, any documentation becomes useless if you end up creating a product that nobody needs. To avoid irrelevance, focus on creating small working pieces of a product that you’re sure your users want.

agile principle business

But what counts as a ‘working’ piece of a product? This will vary from project to project, but is something that should be defined in your documentation before you start working on any particular component.

Another important aspect of agile methodology is delivery speed (the faster you release a working product, the better), which implies that it’s always more efficient to write only necessary documentation that will surely be used shortly after it’s written.

Agile Principle #4 – Focus on Interactions and People Instead of Tools and Processes

agile principle risks

Studies show that effective communication may improve team performance up to 50 times over. Agile methodologies pay special attention to communication techniques through such principles as daily standup meetings and pair programming.

However, achieving the full potential of your team requires a supportive environment and smart leadership. To build such an environment, agile methodologies seek to facilitate positive conflicts, create common goals, build trust, increase transparency, foster respect, and encourage commitment to the project.

What are the Benefits of Flexible Agile Development to Product Owners?

  • Since development starts quickly and results in a functional product within a few iterations, the product is delivered to market faster, meaning a quicker return on investment.
  • Customer involvement during all stages of the product creation process ensures that users will be satisfied by the product, reducing the risk of product failure. Constant communication between the development team and the product owner builds trust, increases transparency, and guarantees that the first features to be implemented are the ones with the greatest business value.
  • Turning business requirements into acceptance criteria, user stories and test cases help developers to better understand and deploy the product in accordance with a product owner’s expectations.
  • Due to the limited duration of iterations, the costs and schedule of the next planned scope of work can be accurately predicted. Thus, the product owner can know the approximate cost of any feature they wish to deploy.
  • Taking advantage of various testing techniques helps to ensure a high-quality product that can later be improved, updated or scaled with minimum effort.
  • The whole development process is made more efficient by avoiding long-term planning, writing full documentation and implementing features that will not bring business value.

From our perspective as the RubyGarage web development team, it’s clear that Agile methodologies are the most effective for building successful and profitable products with limited time and budget.

CONTENTS

Tags:

Authors:

Eugene L.

Eugene L.

Project Manager

Viktoria K.

Viktoria K.

Copywriter

Rate this article!

Nay
So-so
Not bad
Good
Wow
1 rating, average 5 out of 5

Share article with

Comments (0)

There are no comments yet

Leave a comment

Subscribe via email and know it all first!