-
Create solutions that bring maximum success and value under our expert product management guidanceEnsure your product idea viability and get the right market and development strategies to succeedGet a product that directly addresses your customer needs and matches the goals of your businessBring your customers an exceptional user experience and make your product stand out with our designGet designs that amplify your product features with clear, intuitive, and sales-boosting user experienceNurture customer loyalty, boost sales, and expand your market presence with a stand-out mobile appGet higher customer satisfaction, more conversions, and better competitiveness with our UX auditCreate a custom software solution to unlimit your business capabilitiesStart and grow your startup fast or effectively renovate your existing solution with our RoR expertsExtend your product line quicker and cheaper by creating a secure, reliable, and flexible API solutionGet expert technical assistance in building real-time React-based web applications and SPAsBuild a high-performing web application with our Vue.js development company.Create robust native or cross-platform mobile apps for your business with our expert assistanceGet native-like mobile apps for both Android and iOS using the best cross-platform technologiesCreate native iOS, iPadOS, and tvOS applications to cover any of the desired Apple user segmentsCreate 99.9% crash-free native Android applications for any available device and screen typesEnsure the top quality and bug-free performance of your products by fixing all issues at early stagesConsult our experts to build an efficient quality assurance strategy for your productEnable full lifecycle software testing services to detect and fix all product issues at the earliest stageReveal all non-typical performance, security, and usability issues with our manual QA servicesBoost your overall software development velocity with our robust automation testing solutionEnsure the usability, security, performance, compliance, and compatibility of your web appsProvide your customers with mobile apps free from any usability, security, and performance issuesUse our functional testing services to ensure every product feature works as expected in all scenarios.Ensure a seamless user experience across all digital environments with our compatibility testing servicesMake technologies work for your business growth and choose the right ones to achieve specific goalsImprove app performance, setup continuous delivery, cut infrastructure costs with our DevOps servicesKeep your product stably up, running and get timely feature upgrades with our maintenance servicesClean your software from code issues and uncover possible improvements to boost its performanceEnsure security of your healthcare products and achieve HIPAA compliance with our expert assistance
-
Multi-Vendor Marketplace Online Store Custom Marketplace Telemedicine Software Chat App Custom Booking System Video Conferencing For Enterprise For StartupsBuild a custom multi-vendor marketplace fast and cost-efficiently using our MarketAge solutionLaunch a custom B2B marketplace for any type of products with MarketAgeLaunch a unique, custom-functional B2C marketplace at minimum effort with MarketAge white-lable productReduce costs to build an easy-to-use and reliable C2C marketplace using our MarketAge solutionCreate an online store with unique design and features at minimal cost using our MarketAge solutionGet a unique, scalable, and cost-effective online marketplace with minimum time to marketGet a cost-efficient, HIPAA-compliant telemedicine solution tailored to your facility's requirementsGet a customizable chat solution to connect users across multiple apps and platformsImprove your business operations and expand to new markets with our appointment booking solutionAdjust our video conferencing solution for your business needsScale, automate, and improve business processes in your enterprise with our custom software solutionsTurn your startup ideas into viable, value-driven, and commercially successful software solutions
-
Streamline and scale your e-commerce business with a custom platform tailored to your product segmentsAutomate, scale, secure your financial business or launch innovative Fintech products with our helpCut paperwork, lower operating costs, and expand yout market with a custom e-learning platformUpgrade your workflow, enter e-health market, and increase marketability with the right custom software
-
Discover our software engineering culture, what principles we follow to make our clients succeedOur BA office helps clients choose the right development strategy and get maximum value at minimum riskFind out how we manage development risks, ensure on-time delivery, and prevent budget overrunsWe create clear, intuitive, and functional designs to solve specific business problems of our clientsSee what techniques and principles we follow to engineer top-tier software products at RubyGarageSee how our QA office ensures zero usability and functional issues in every product we deliver to clientsDiscover more of RubyGarage’s culture, values, and strengthsDevelop your product in a clear workflow aimed to save your time and budget and boost the qualityJoin our team to build a successful career in software development. See open positions at RubyGarage
- Case Studies
- Blog
Technologies That Will Shape Ecommerce Loyalty Programs in 2018 and Beyond
Loyalty programs are popping up all over the retail space. Implementing a loyalty program can improve relationships with existing customers as well as attract new customers and increase your sales.
We look at five technologies that will shape ecommerce loyalty programs and be successful for any business.
#1 Digital (mobile) wallets
Consumers are turning increasingly to their mobile devices to complete transactions. Considering the high smartphone adoption rate, using digital wallets in loyalty programs really makes sense. According to statistics, customers are ready to go digital and use their mobile devices for shopping online and getting rewards points.
Since a smartphone-based digital wallet is present at every point of sale, it can get information in real-time to reveal the who, where, and what of every transaction. This information can be used by companies to send personalized content to customers to make them feel engaged and valued.
Of the many benefits merchants can get from implementing digital wallets in their loyalty programs, these are the most valuable:
- Improved customer experience. Mobile wallets are designed to be more convenient than traditional wallets by virtue of better payment management, support for multiple accounts, personalized offers, and alerts from merchants. Typically, digital wallets are stored on a mobile phone and are easy to maintain and fully compatible with most ecommerce websites.
- Reduced costs. Using digital wallets allows you to reduce promotional and advertising costs by sending personalized promotions that will be interesting to a specific target group.
- Payment security. Digital wallets contain several layers of security to protect electronic transactions. Each transaction is encrypted, meaning the transmitted data doesn’t contain card or account information. In addition, mobile wallets require PIN or fingerprint authorization.

#2 Blockchain-based loyalty programs
Blockchain technology is a trend that will inevitably find its way into loyalty programs. Back in 2016, Deloitte published a large-scale investigation into implementing blockchain technology in loyalty programs and how the blockchain can profit an ecommerce business. The key benefits of using blockchain-based loyalty programs according to this research are:
- Increased profitability. The most significant argument for the rationality and utility of the blockchain for very different business cases is a reduction in development costs, resulting in increased profitability. Although a blockchain incurs upfront expenses (the cost of indefinite data storage on the blockchain database), you as a merchant will be able to cut spending on system management with smart contracts (which report transactions securely and transparently, reducing costs associated with fraud and errors).
- Reduction in fraud and number of errors. Blockchain technology provides a tamper-resistant and time-bound database that tracks and records every single transaction ever completed, which helps to prevent waste, fraud, and manipulation. When data is transferred across the blockchain it’s open and viewable, but the sender’s information is encrypted and secure. This plays an important role in the customer experience as, statistically speaking, 40 percent of shoppers affected by an incorrectly identified fraudulent charge indicate they would be hesitant to order from that retailer again.
- Ability to use cryptocurrency. The ability to use cryptocurrency instead of loyalty points increases the value customers perceive in earning digital dollars. A recent experiment by LoyaltyX CEO Philip Shelper, in partnership with the University of New South Wales, involved earning a digital stamp for each purchase on campus. The stamps later translated into Ethereum cryptocurrency. During the study, 66 percent of participants chose to transfer the stamps into an Ether Wallet rather than cash them out. The experiment shows how introducing cryptocurrency into a loyalty program can change participants’ purchasing behaviors and encourage them to purchase frequently in order to earn more cryptocurrency.
#3 Artificial Intelligence
In an ecommerce world full of limitless retail options for consumers, it can be rather daunting to stand out from the thousands of competitors on the market. So what factors make customers come back to a particular online shop? Personalization is key to cultivating brand loyalty. This is where Artificial Intelligence (AI) can help you stand out, implement unique features, and improve customer engagement.
A prominent example of AI solutions for ecommerce is a chatbot. AI-powered chatbots streamline interactions between businesses and customers. Nowadays, chatbots can contribute to better customer support and customer experiences and more interactions with new clients. Chatbots aren’t only effective to resolve some common issues such as returning purchases or finding the nearest store; they also can interact with customers on a more personal level, resulting in better personalization. According to Gartner Customer Summit, consumers are expected to manage up to 85 percent of their relationships with businesses without interacting with a human by 2020. Reasons for this include the ability to get information faster from an AI service coupled with fewer actual people being available to provide responses

#4 Mobile devices with beacon technologies
Using beacons in loyalty programs can benefit your online business and make your customers stay with you. The truth is that many loyalty programs have lagged behind in their ability to provide tempting offers related to individual customer or store experiences. With beacons, customers can have dynamic loyalty program interactions that feel fresh, exciting, and relevant.
Here are some of the ways that brands are using beacons in loyalty programs for maximum impact and effectiveness. Many restaurants today use beacon technology to establish rapport with their regular clients. Most customers use mobile devices with beacons, which can then inform the cashier of their name, preferences, and ordering habits. This can help a cashier to greet a customer by name and point out special offers or promotions that could appeal to them.
See how beacon technology works:

#5 Internet of Things (IoT)
The Internet of Things (IoT) has moved from a trend to something that all ecommerce businesses need to consider. IoT offers one more fresh opportunity to get customers to engage with your brand and for you to build loyal relationships with them.
IoT technology provides a lot of touchpoints using devices already blended into people’s environments. These devices have the ability to collect real-time big data from a wide range of channels in order to reach a new level of targeting and personalization.
These channels, according to the Loyalty360 report, can be divided into three main categories: wearables (smartwatches and fitness bands), beacons, and wireless sensors. All of these devices show a real-time view of customers’ preferences and behaviors. Insights generated with the help of IoT devices can help businesses take efficient actions and find the best way to engage customers.
For instance, the Humana health insurance company has used fitness bands to reward almost 4 million members for their daily fitness activities. This led to healthcare savings for those who actively participated and encouraged them to stay loyal to the company.
Also, it’s extremely important to collect customer feedback and improve your services, as Tesla does. Tesla allows customers to request features they would like to see in their cars. They have already accepted some of these requests and have implemented new requested features, resulting in greater convenience and customer appreciation.
Now you’re aware of the most popular technologies that can shape your loyalty program and benefit your online business.
If you’re hesitating about which loyalty program technology is better for you, RubyGarage will be glad to consult you on the topic and provide you with technical solutions to implement a successful loyalty program for your online business.
Subscribe via email and know it all first!