Welfaire: A Health Insurance Platform | RubyGarage

Client

Jérémie Herscovic

Industry

Insurance

Welfaire

Welfaire is an online health insurance provider. It’s a platform that provides users with prompt support in emergencies and helps them prevent health issues rather than just reimburse for money spent on treatment. Jérémie Herscovic, the founder of Welfaire contacted us with a request to create a brand identity that will convey the company’s brand voice.

Branding objectives

After Jérémie Herscovic contacted us, we defined the project scope, timeline, and the most vital branding objectives. For this project, we needed to:

We took the following steps:

Create a brand identity that improves the platform’s visibility, enhances the company’s reputation, and attracts users
Deliver identity assets that reflect the platform’s values and conveys calmness and safety
Provide guidelines on the appropriate use of brand assets to ensure a consistent style

A unique logo

The logo consists of a turquoise wave made of rounded rectangles and navy blue text based on the Nunito font.

Brand illustrations

Illustrations depict lively characters who care for their health and the health of others.

Brand book

A brand book describes the Welfaire style in detail and gives instructions on the appropriate use of the brand assets.

Presentation templates

A series of branded slides that our client can use when presenting ideas to sponsors or potential partners and sharing updates or thoughts with colleagues.

Branding deliverables

We started the project by eliciting the client's preferences and requirements, creating a mood board, and developing several branding concepts.

Further on the project, we:

Created a unique logo in colors associated with stability, trust, and loyalty
Designed illustrations that help the company convey calmness and gain the trust of its target audience
Developed a brand book that specifies the rules of using the company’s sign and logo, typography, fonts, and colors for designs and layouts
Designed presentation templates that our client can use for future company presentations

Results

The RubyGarage illustrators helped Welfaire create a brand identity that fits the company’s mission. Now, Welfaire has a recognizable modern style that distinguishes it from competitors.