PriceHunter
A Price Comparison App to Save Money
Industry
Finance
Location
Switzerland
PriceHunter
PriceHunter lets users compare prices across vendors and products, conduct financial analysis, get payment notifications, etc. The founder of PriceHunter asked our illustration team to create a truly distinctive brand identity for the app.
Branding objectives
After our client contacted us, we defined the project scope, timeline, and the most vital branding objectives. For this project, we needed to:
We were responsible for the following tasks:
- Define the brand voice that will translate the corporate culture and values of the company
- Create a modern and durable brand identity to increase brand awareness and get more conversion
- Prepare documentation to allow our client to keep the consistent look of the app during further development
Catchy mottos
Slogans address particular problems of the app’s target users.
Brand identity
The brand identity is designed in red and dark blue colors to make the app recognizable.
Brand book and branding elements
A brand book and a set of branding elements that can be used during further development to ensure brand consistency.
Concept of app
User interface prototype for further stages of development
Branding deliverables
We started the project by eliciting the client's preferences and requirements, creating a mood board, and developing several branding concepts. Further on the project, we:
- Created mottos that describe particular problems that PriceHunter solves and reinforced them with key visuals
- Designed a unique brand identity to make the app recognizable and help the brand communicate the company’s values to the target audience
- Prepared a brand book and branded elements to help the company grow the functionality of PriceHunter while keeping its look consistent
Results
When creating the brand identity for PriceHunter, we carefully considered the niche and target audience of the app. As a result, we helped PriceHunter create a fresh and professional brand image to communicate its values.
PriceHunter
The whole RubyGarage design team is easy to communicate with. We didn’t feel any barriers! The design looks modern and professional. And finally, we got a logo and a unique identity for our app.
Wish to get a memorable brand identity for your company?
Our Advantages
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Free & non-binding offer
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13+ years in the development and service design market
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160+ released projects
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150+ In-house specialists
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Needs analysis instead of sales talk
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Valuable suggestions from experts in the field for your project
