Artdeco: E-commerce Store with a Unique Referral System

Client

Alex Fazelli

Industry

Retail

Location

California, USA

Core Technologies

Ruby on Rails Spree Angular PostgreSQL AWS

ArtDeco

Since 1985, Artdeco has been delivering a rich line of cosmetics that offer uncompromising quality for a great price. Yet it wasn’t present on the US market. The online store we’ve delivered for Artdeco launches the brand on the US market and differentiates itself with an alluring referral system.

Challenges

Our client, Alex Fazelli, decided to create a full-service online store for the Artdeco brand. He wanted the store to be oriented at American consumers and to have an exclusive referral system.

We needed to develop an efficient tool for tracking inventory and provide a satisfying customer experience including convenient checkout, a reliable payment gateway, and fast shipping.

In a short time, we needed to:

Develop a fully functional online store
Digitize a copious number of catalogs
Automate product management, payment, and shipping processes
Develop a referral system and a rewards system
Increase conversion and decrease shopping cart abandonment rates

ArtDeco customers can buy makeup products in a few clicks

Auto-reoder feature enables users to receive makeup products on a regular basis with a discount

Solutions

Our development team offered to deploy the Artdeco online shop on the Spree platform. Spree was a smart choice as it’s a flexible, reliable, and scalable ecommerce solution.

We developed an online store with essential ecommerce features and extended its functionality via integration with third-party services. We also created a personalized rewards system based on a multi-level marketing model.

We provided the following solutions:

Built the platform on Spree to manage inventory, catalogs, and orders and provide sufficient customer support
Created a tool for importing product catalogs on a regular basis
Implemented auto-reorder functionality to automatically send goods every 30, 60, or 90 days
Built a three-stage referral program: customers earn rewards from referrals based on a pyramid-shaped commission system
Developed a loyalty program: customers earn loyalty credits for each order they make
Created a custom one-page checkout: customers can purchase without creating an account or signing in
Implemented multiple integrations to track shipments, process payments, send email notifications, share information about products and review them, and track website performance

Technology Stack

Spree
Ruby on Rails
Puma
AngularJS
Nginx
AWS
PostgreSQL
Stripe
Paypal
New Relic
Ups
Fedex
Klaviyo
Zendesk
more

Results

RubyGarage helped Alex Fazelli develop a full-service US-specific online store for the Artdeco makeup brand. The online store that we created encompasses basic ecommerce functionality along with add-ons from popular services.

The development solutions by RubyGarage and the UI/UX design by UGEM studio lured in new customers, increased conversion rates, and contributed to the overall commercial success of the Artdeco online store.