Content Marketing Manager

Responsibilities

• Set objectives and key performance indicators for content marketing.
• Profile and identify target audiences to tailor content strategies.
• Assess the quality and effectiveness of existing content.
• Conduct competitive analyses to evaluate competitor content.
• Identify optimal formats for content creation, such as blog posts, videos, and ebooks.
• Develop and implement a comprehensive SEO strategy.
• Create and manage a content calendar with topics and publishing schedules.
• Allocate necessary resources for content creation, distribution, and promotion.
• Conduct SEO keyword research to inform content plans.
• Oversee the creation of high-quality, expert-level content.
• Ensure all content meets quality standards and aligns with brand guidelines.
• Continuously optimize content based on performance metrics and analytics.
• Identify and leverage appropriate channels for content distribution.
• Schedule and manage the release of content across various platforms.
• Execute paid strategies for content promotion.
• Build and maintain relationships with industry partners for content syndication.
• Implement SEO best practices to maximize content visibility in search results.
• Manage social media profiles to regularly promote content.
• Craft and manage email marketing campaigns for content distribution.
• Define team roles and responsibilities for effective content marketing.
• Participate in the hiring process to assemble a skilled content team.
• Facilitate the onboarding and training of new team members.
• Set performance goals for the team and conduct regular performance reviews.
• Employ Agile methodologies, such as Scrum, to enhance team collaboration and efficiency.

Requirements

• Minimum 2 years of experience in content strategy within the IT sector.
• At least 1 year of experience in team leadership or coordination.
• Proficient in SEO and keyword research.
• Experience in content strategy creation and implementation.
• Experience in content distribution and promotional strategies.
• Experience in technical tasks creation for a content team members.
• Familiarity with project management tools like JIRA.
• Experience in content analysis.
• Advanced understanding of Google Analytics and other analytics tools.
• Knowledge of Agile methodologies and performance metrics.
• Experience in project planning and scheduling.
• Excellent communication, negotiation, and leadership skills.
• Ability to manage conflicts and make rapid decisions.
• Advanced level of English proficiency.

We propose

• Opportunity to have a direct influence on the company's processes.
• Opportunity for professional and personal growth based on Personal Development Plan.
• Access to internal knowledge resources and libraries.
• Well-established, documented work processes.
• Remote work flexibility.
• Mentorship opportunities.

Why you?

Motivation