Content Distribution Specialist

Responsibilities

• Create plans to distribute content across various channels and build relationships with influencers, bloggers, and other platforms.
• Investigate new avenues for content distribution and outreach, identifying opportunities that align with the company's goals.
• Ensure consistent posting and outreach activities by managing a unified content calendar.
• Make sure content is tailored to fit the specific guidelines and audiences of various platforms and partners.
• Ensure all content is SEO-friendly and work on acquiring high-quality backlinks through outreach efforts.
• Initiate and manage communications with potential partners and influencers, negotiating terms for collaborations.
• Use analytics tools to monitor the performance of both content distribution and outreach activities, including metrics like engagement, reach, backlinks, and referral traffic.
• Oversee the budget allocated for content distribution and outreach activities, ensuring cost-effective execution.
• Develop and execute campaigns that combine content distribution and outreach for maximum impact.
• Keep abreast of industry updates, emerging platforms, and best practices to adapt strategies accordingly.
• Work closely with content creation, marketing, and sales teams to align strategies and goals.
• Utilize CRM tools to manage communications and relationships with partners and influencers.
• Oversee any paid efforts for content distribution, including social media advertising or content syndication platforms.
• Establish, monitor, and adjust key performance indicators to measure the success of the role.
• Create detailed monthly and quarterly reports that encompass all activities and metrics, including content distribution and outreach.
• Provide regular updates to stakeholders on the performance and ROI of activities.

Requirements

• At least 2-3 years of experience in content distribution or a similar role.
• Prior experience in outreach, link building, guest posting, PR, or a similar role involving relationship-building and negotiation.
• Understanding of SEO best practices, including keyword research and backlink strategy.
• Proficiency in using analytics tools like Google Analytics, SEMrush, or similar platforms to track performance metrics.
• Experience with different types of software (like CRM, mass mailing tools, social media management tools, and automation communication tools) for managing outreach and communication efforts.
• Strong written and verbal communication abilities for effective outreach and coordination.
• Ability to negotiate terms with influencers, bloggers, and other partners effectively.
• Capacity for long-term planning and the ability to align content distribution and outreach activities with overall business goals.
• High level of accuracy in executing tasks, from outreach emails to data analysis.
• Ability to manage multiple tasks simultaneously and meet deadlines.
• Ability to collaborate with multiple departments including content creation, marketing, and sales teams.
• Willingness to adapt to new tools and technologies.
• Takes initiative to identify new opportunities or resolve issues.
• Ability to analyze complex data to draw meaningful conclusions and insights.
• English of Upper-Intermediate level and above.

We propose

• The opportunity to make a significant impact on the company’s growth and industry presence.
• A rewarding financial package that reflects your experience and skills.
• Additional incentives based on KPIs and project successes.
• Access to industry-leading SEO, analytics, CRM, and content management tools to aid in your responsibilities.
• A dedicated budget for outreach activities and paid content distribution.
• A team-oriented environment that encourages open communication and innovation.
• The option for flexible business hours or remote work, respecting work-life balance.
• Clear pathways for career growth within the organization.
• Financial support for certifications in digital marketing, SEO, or related fields.

Why you?

Motivation