-
Create solutions that bring maximum success and value under our expert product management guidanceEnsure your product idea viability and get the right market and development strategies to succeedGet a product that directly addresses your customer needs and matches the goals of your businessBring your customers an exceptional user experience and make your product stand out with our designGet designs that amplify your product features with clear, intuitive, and sales-boosting user experienceNurture customer loyalty, boost sales, and expand your market presence with a stand-out mobile appGet higher customer satisfaction, more conversions, and better competitiveness with our UX auditCreate a custom software solution to unlimit your business capabilitiesStart and grow your startup fast or effectively renovate your existing solution with our RoR expertsExtend your product line quicker and cheaper by creating a secure, reliable, and flexible API solutionGet expert technical assistance in building real-time React-based web applications and SPAsBuild a high-performing web application with our Vue.js development company.Create robust native or cross-platform mobile apps for your business with our expert assistanceGet native-like mobile apps for both Android and iOS using the best cross-platform technologiesCreate native iOS, iPadOS, and tvOS applications to cover any of the desired Apple user segmentsCreate 99.9% crash-free native Android applications for any available device and screen typesEnsure the top quality and bug-free performance of your products by fixing all issues at early stagesConsult our experts to build an efficient quality assurance strategy for your productEnable full lifecycle software testing services to detect and fix all product issues at the earliest stageReveal all non-typical performance, security, and usability issues with our manual QA servicesBoost your overall software development velocity with our robust automation testing solutionEnsure the usability, security, performance, compliance, and compatibility of your web appsProvide your customers with mobile apps free from any usability, security, and performance issuesUse our functional testing services to ensure every product feature works as expected in all scenarios.Ensure a seamless user experience across all digital environments with our compatibility testing servicesMake technologies work for your business growth and choose the right ones to achieve specific goalsImprove app performance, setup continuous delivery, cut infrastructure costs with our DevOps servicesKeep your product stably up, running and get timely feature upgrades with our maintenance servicesClean your software from code issues and uncover possible improvements to boost its performanceEnsure security of your healthcare products and achieve HIPAA compliance with our expert assistance
-
Multi-Vendor Marketplace Online Store Custom Marketplace Telemedicine Software Chat App Custom Booking System Video Conferencing For Enterprise For StartupsBuild a custom multi-vendor marketplace fast and cost-efficiently using our MarketAge solutionLaunch a custom B2B marketplace for any type of products with MarketAgeLaunch a unique, custom-functional B2C marketplace at minimum effort with MarketAge white-lable productReduce costs to build an easy-to-use and reliable C2C marketplace using our MarketAge solutionCreate an online store with unique design and features at minimal cost using our MarketAge solutionGet a unique, scalable, and cost-effective online marketplace with minimum time to marketGet a cost-efficient, HIPAA-compliant telemedicine solution tailored to your facility's requirementsGet a customizable chat solution to connect users across multiple apps and platformsImprove your business operations and expand to new markets with our appointment booking solutionAdjust our video conferencing solution for your business needsScale, automate, and improve business processes in your enterprise with our custom software solutionsTurn your startup ideas into viable, value-driven, and commercially successful software solutions
-
Streamline and scale your e-commerce business with a custom platform tailored to your product segmentsAutomate, scale, secure your financial business or launch innovative Fintech products with our helpCut paperwork, lower operating costs, and expand yout market with a custom e-learning platformUpgrade your workflow, enter e-health market, and increase marketability with the right custom software
-
Discover our software engineering culture, what principles we follow to make our clients succeedOur BA office helps clients choose the right development strategy and get maximum value at minimum riskFind out how we manage development risks, ensure on-time delivery, and prevent budget overrunsWe create clear, intuitive, and functional designs to solve specific business problems of our clientsSee what techniques and principles we follow to engineer top-tier software products at RubyGarageSee how our QA office ensures zero usability and functional issues in every product we deliver to clientsDiscover more of RubyGarage’s culture, values, and strengthsDevelop your product in a clear workflow aimed to save your time and budget and boost the qualityJoin our team to build a successful career in software development. See open positions at RubyGarage
- Case Studies
- Blog
8 Types of Push Notifications To Reinforce Your Business
A mobile app can efficiently help you expand your online business and gain new loyal customers. One of the advantages of mobile apps over conventional websites is push notifications, which give a friendly nudge to users reminding them of your business.
In this article, we go over the various types of push notifications that can meet your business objectives and keep your audience engaged.
Let’s look at different types of push notifications that help businesses to engage users at certain touchpoints.
Informative notifications
Informative push messages can be in the form of reminders, alerts, updates, FYI messages, and so on.
Update notifications. These notifications tell users about major updates to an app and suggest they either install the new version or check out a new or much-improved feature. These push alerts show users that you’re continually improving the experience for them.

Reminder notifications. Based on user input and data from external sources, an app sends reminders so users don’t miss out on important opportunities or things they need to do. For example, if a user has a meeting, an app can draw from local traffic data to alert them when they should leave the house to be there on time.

Alerts. These types of notifications alert users when someone does something directly related to them. Alerts can tell that
- Someone has sent you a message
- Someone has liked your photo
- Someone has commented on your post

Informative mobile push notifications are perfect for fitness apps, job portals, educational apps, travel or taxi apps, and social and messaging apps. For example, fitness app 12 Minute Athlete lets users set a weekly workout schedule and have the app remind them when it’s time to work out.
Geolocation notifications
An app can send a simple push notification to users when they enter or leave a location. Geolocation notifications allow you to create virtual perimeters around specific areas so an app can send push notifications to all users within those areas.
Geolocation notifications are great for sending date match notifications, finding nearby stores, building food and drink or for hotel and travel apps. For example, Foursquare push notifications are actually triggered by geolocation.

Catch-up notifications to re-engage users
The purpose of catch-up or re-engagement notifications is to motivate users. For example, if users perform certain tasks with an app to improve their lives in some way, the app can congratulate them on their progress. A fitness app can send a message like “Congratulations! You’ve run 10 kilometers today!” This also deepens a user’s bond with the app since they’ll associate these feel-good moments and accomplishments with using it.

Catch-up notifications are suitable for fitness apps, ecommerce apps (online stores and marketplaces), music apps, and many other types of apps. This push notification implementation can remind users to launch an app and keep them engaged after they’ve stepped away.
Promotional notifications
Promotional push notifications alert users about exclusive offers, giveaways, or sales. In this way, promotional notifications encourage users to make purchases. For example, the travel app Kayak allows users to set up personal notifications for deals on dates and destinations. Users then receive alerts when the price for these dates or destinations falls to a point that they've set. Promotional notifications urge users to take a desired action.

Promotional notifications can be applied to a variety of app categories: online shopping, games, travel, fitness, etc.
Recurrent push notifications
Recurrent push notifications are sent to users only once at a specific date and time. Regular push notifications can be sent monthly or weekly to highlight editorial picks, for instance. These push notifications are appropriate for ecommerce and educational or book apps.
For example, Musx sends weekly notifications on the top ten songs for the weekend. Sephora offers one more example of timely push notifications.

Rating/survey push notifications
Push notifications with ratings or surveys are a great way to gather user feedback and improve the customer experience. According to a survey by Apptentive, nearly 60 percent of respondents usually or always check ratings before downloading an app. With push notifications, you can gather reviews to improve future versions of the app and increase the number of installs. Push notifications can ask users to rate the app itself or to rate an activity in the app like making a purchase. If users provide a positive rating, the app sends a notification to share it with their friends.

Ratings and surveys are a good reason to implement interactive notifications. They also give recipients yet another reason to continue receiving push notifications.

All mobile apps need rating and survey notifications since they help to collect customer feedback for building better products.
Order push notifications
Push notifications about orders are another way to add value for users. These notifications alert customers about what’s going on with their orders. They contain information like order confirmations, order status updates, and tracking information and provide digital receipts.

Purchase notifications are perfect for ecommerce, food and drink apps, and mobile banking apps.
Trivia push notifications
The concept of trivia notifications is to send users some love with funny, entertaining messages. These notifications are creative and aren’t intrusive. BuzzFeed News offers a great example of how to make creative push notifications. Most frequently, news apps send notifications that repeat the article’s headline. But the goal of push notifications is to be unique and notable.

This message provides an engaging, lighthearted message that still gets its point across.
Practically any app can use trivia push notifications. Putting these examples together, it’s clear that adding a little fun and entertainment will lead to push notification success.

Ready to start notifying?
If you’re thinking about developing a mobile app and implementing effective push notifications, you might be interested in our article about the best tech stack for mobile app development.

Subscribe via email and know it all first!