When ConAgra Foods, one of the biggest American packaged foods companies, went through the process of restructuring a couple of years ago, an in-house shopper marketer Olga Yurovski faced a choice either to stay and keep working, or leave the company, get a notable severance package and undertake her own new venture.
by Julia T. 732 views
To develop his idea, Cristoffer Wallen, Pindify’s founder, reviewed 793 platforms. Making the final blueprint of his service took him over 18 months. Then he analyzed 17 firms to find a perfectly fitting web development team. Finally, Christoffer picked RubyGarage, and here we are, talking about an already released product aimed to change the way artists earn a living.
by Julia T. 1118 views
When it comes to creating a new web app, whether it’s a social network, or a project management tool, or anything else, it’s always important to estimate your expenses. In this blog post we’d like to help you define: How much does it cost to build a web application?
by Vlad V. 1103 views
Today we continue covering the story behind making Exposure, an event analytics system providing stats about offline marketing activities. We’ve been working on it for the last two years and have already covered how we delivered the MVP and then how we’ve been improving the system. In this post you’ll find out what has changed during the last 12 months and what challenges the product is going to face in the future.
by Julia T. 604 views
Last week we started covering the story behind Exposure, the event analytics system processing big data in real time. It is one of the most notable products we’ve been working on lately and it has already been used on such notable events as the International Confex in London and the Mobile World Congress in Barcelona. Today we continue our story. As you remember, we released the MVP, but it was decided to split the solution into two products and further improve them.
by Julia T. 554 views
Everybody’s talking about big data nowadays. This is a trend launched by the ability to retrieve lots of information about people from the Internet and turn it into useful business insights. As big data developers, we have done a few such projects, but the most prominent one that we’d like to talk about is Exposure. In fact, we find the story of making it is so interesting that we’re going to split it into a few posts.
by Julia T. 2282 views
When it is required to measure the demand or check hypothesis and assumptions, a Minimum Viable Product (MVP) usually represents an idea so simple that it can be done in hours. It may be a series of interviews, a one-day commercial event, an ad or a site
by Vlad V. 1373 views