When ConAgra Foods, one of the biggest American packaged foods companies, went through the process of restructuring a couple of years ago, an in-house shopper marketer Olga Yurovski faced a choice either to stay and keep working, or leave the company, get a notable severance package and undertake her own new venture.
by Julia T. 738 views
Today we continue covering the story behind making Exposure, an event analytics system providing stats about offline marketing activities. We’ve been working on it for the last two years and have already covered how we delivered the MVP and then how we’ve been improving the system. In this post you’ll find out what has changed during the last 12 months and what challenges the product is going to face in the future.
by Julia T. 610 views
Last week we started covering the story behind Exposure, the event analytics system processing big data in real time. It is one of the most notable products we’ve been working on lately and it has already been used on such notable events as the International Confex in London and the Mobile World Congress in Barcelona. Today we continue our story. As you remember, we released the MVP, but it was decided to split the solution into two products and further improve them.
by Julia T. 562 views